Payment data for

purchasing power
effortless rewards
a seamless experience
personalized offers
European retailers
local shops
marketing solutions

We create personalized and effortless rewards experiences in consumer daily banking applications that drive online and in-store sales for retailers by leveraging payment data.

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Connectors Gas station Bank Supermarket Small retailer Shopping center
PayLead cpu
Gas station shadow Bank shadow Supermarket shadow Small retailer shadow Shopping center shadow

Value for banks and fintechs

Deploy plug-and-play perks and rewards solutions for your customers, financed by retailers’ marketing budgets.

Solution for banking

Value for retailers

Use Payment Marketing campaigns based on consumer purchase behaviours to drive incremental sales while only paying for results.

Solution for retailers
End user experience Notch
Paid
1
Step 1

Onboarding
& GDPR consent

GDPR
2
Step 2

Access to relevant
& personalized offers

3
Step 3

Regular
payment

4
Step 4

Validation
notification

5
Step 5

Reward
received

PayLead for

-
Banking Retail
The great thing about ALO® technology is it's integration at the bank account level and not solely to the means of payment. This is a crucial development for a banking sector that is currently undergoing a regulatory and technological revolution as well as for reasons of customer usage, and makes the technologies developed by PayLead of great interest to the banking community. Xavier Vaslin Head of Paiement Lab
Innovation is really at the heart of the company's strategy. When PayLead came to see us, and we left the meeting, we told ourselves that it was surprisingly disruptive and that we had to test it: We certainly saw the results! Virginia Fernet Head of Customer and Digital Marketing Department

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