Dining
Rental
Beauty
E-commerce
Grocery
Mobility
Fashion
Grocery
Activate millions of customers through bank channels
Our marketing solutions embedded into the daily banking
applications of consumers allow you to generate incremental
sales and foster brand loyalty.
Leading brands trust Paylead
100% performance-based
Reach your objectives with transaction-based marketing
Acquire new customers
Refine your targeting criteria with purchase history and buying behaviors.
Gain market share
Target customers of competing brands.
Increase lifetime value
Implement strategies based on average ticket size and purchase frequency.
Boost customer engagement
Build lasting brand loyalty with new and existing customers directly within the banking applications they use daily.
More than just words
Accelerate your growth
with Paylead
x22
Return on investment
Nicolas generated an ROI of 22x by increasing the purchase frequency of loyal customers by 1.7x.
+23%
Repurchase rate
Buffalo Grill saw a repurchase rate of over 23% among newly acquired customers.
+42%
Average spend
Franprix saw a 42% increase in monthly spending among existing customers activated by their campaign.
Solutions
Marketing solutions
that make a difference
Target consumers by leveraging purchase data
Paylead collaborates with the largest network of banking partners and analyzes millions of transactions per day to give brands the ability to segment and target customers.
Reach customers with cashback offers
Customers get personalized offers directly
in their banking application.
Boost enrollment for your
loyalty program
Make it easy to join your loyalty program with banking applications that make enrollment fast and secure.
Highlight the value of your loyalty program with every payment
Remind clients of the value your loyalty program delivers by embedding loyalty content into the daily banking
and purchase experience.
Measure the performance of your campaigns
Customer acquisition
Access a detailed view of new customers acquired through our banking network.
Loyalty enrollment
Track the number of new loyalty cards created from banking applications.
Rate of enrollment
Measure the percentage of revenue coming from loyalty members.
Market share
Follow the evolution of your market share, during and after your campaigns.
ROAS
Measure the return on investment for each euro spent on your campaigns.
Incremental sales
Visualize the real increase in sales with figures validated by control groups.
Merchant ecosystem
Creating success across secrtors
Alimentaire
E-commerce
Voyage
Sport
Beauté
Livraison
Maison
High-tech
Alimentaire
E-commerce
Voyage
Sport
Beauté
Livraison
Maison
Restauration
Alimentaire
E-commerce
Voyage
Sport
Beauté
Livraison
Maison
Restauration
Dining
Rental
Beauty
E-commerce
Grocery
Mobility
Fashion
Grocery
Dining
Rental
Beauty
E-commerce
Grocery
Mobility
Fashion
Grocery
Sucess Stories
Driving results for top brands
"Paylead makes it possible to reactivate churning customers and acquire new ones. The support of the teams and their ability to give us real time insights on consumer trends is a considerable asset. It's a partnership based on performance and trust.”
Sabah EL AISSAOUI
Director of Data, CRMand Loyalty
"We consider Paylead to be a true creator of new business. They allow us to address a qualified audience that's difficult to reach. The banks' media impact is considerable"
Christopher Hermelin
CMO, Nicolas
“We truly appreciated Paylead’s analytic prowess in helping us create campaigns that leverage purchase insights from their banking audience. Their ability to provide hyper-precise targeting, significant results, and the detailed performance metrics to go along made all the difference.”
Zoé Delcour
Marketing & Digital Manager, Etam
“We're delighted with our collaboration with Paylead, which allows us to effectively target the right customers and successfully meet our business objectives.”
Alexia Le Duey
Acquisition and Media Manager
"Paylead gave us the purchase insights to craft a data-driven strategy that not only brought results, but rewarded consumers for choosing Cooltra."
Marta Barcelo
Growth Manager
“Payment data has helped us make data-based decisions about our acquisition strategies, thanks to market information that we didn't have before.”
Dally Gilbert
Acquisition Maager, Le Slip Français
Ready to get
started?
Start using a performance marketing solution
driven by payment data that drives growth
for your brand and value for your clients.
