Activate customers with automatic cashback

Paylead offers brands a financial media network that publishes cashback offers in banking channels used daily by consumers.

Schedule a demo

Leading brands trust Paylead

Transaction-based marketing

100% based on performance

Make sure that every euro invested counts with a solution that meets all your challenges.

Acquisition

Target customers who haven't shopped with you in the past 12 months.

Reactivation

Reduce churn and win back customers who have been inactive.

Market shares

Encourage customers of competing brands to make a purchase from you.

More than just words

Accelerate your growth
with Paylead

x22

Return on investment

Nicolas generated an ROI of 22x by increasing the purchase frequency of loyal customers by 1.7x.

+23%

Repurchase rate

Buffalo Grill saw a repurchase rate of over 23% among newly acquired customers.

+42%

Average expenditure

Franprix saw a 42% increase in monthly spending among existing customers activated by their campaign.

See how brands succed with PayLead
How does it work

Refine your strategy and targeting with purchase insights

Paylead publishes offers in
banking channels

Influence millions of consumers across all your sales channels,
both in-store and online, with personalized offers.

After purchase, consumers
receive cashback

To benefit from the offer, the consumer pays with their card and automatically receive cashback for their eligible purchase.

Measure the success of
your campaigns

Leverage the power of purchase insights to see the incremental sales, repeat buyers, and more KPIs from your campaigns.

Témoignages

Driving results for top brands

"Paylead helps us reactivate churning customers and acquire new ones. The support of the teams and their ability to give us real time insights on consumer trends is a considerable asset. It's a partnership based on performance and trust.”
Sabah EL AISSAOUI
Data, CRM and Loyalty Director
"We consider Paylead to be a true creator of new business. They allow us to address a qualified audience that's difficult to reach. The banks' media impact is considerable"
Christopher Hermelin
CMO, Nicolas
“We truly appreciated Paylead’s analytic prowess in helping us create campaigns that leverage purchase insights from their banking audience. Their ability to provide hyper-precise targeting, significant results, and the detailed performance metrics to go along made all the difference.”
Zoé Delcour
Marketing & Digital Manager, Etam
“We're delighted with our collaboration with Paylead, which allows us to effectively target the right customers and successfully meet our business objectives.”
Alexia Le Duey
Acquisition and Media Manager
"Paylead gave us the purchase insights to craft a data-driven strategy that not only brought results, but rewarded consumers for choosing Cooltra."
Marta Barcelo
Growth Manager
“Payment data has helped us make data-based decisions about our acquisition strategies, thanks to market information that we didn't have before.
Dally Gilbert
Acquisition Manager, Le Slip Français

Ready to get
started?

Join brands across Europe using purchase insights
to create data-driven cashback campaigns and craft
strategies that meet your unique goals.

Schedule a demo