Understand and influence customer spending
Pinpoint consumer shopping behaviors with payment data that allows you to find opportunities that generate meaningful results
Access your market benchmark
Get the 360 view of your competitive environment in real time thanks to
our market knowledge and our benchmark, and tailored studies.
The full potential of banking data for your marketing strategies
Access to GDPR-compliant insights
all of our data is pseudonymized and comes from consenting consumers.
360° view of customer purchase habits and market trends
Visualize KPIs and trends such as customer volatility and market shares in real time.
Actionable insights leveraged on a single platform
Get the big picture then create offers to reach customers through Paylead's financial media network.
Cookie-free marketing solution for brands and retailers
transaction data is based on action, without using intent markers like third-party cookies.
Brands across all sectors
leverage purchase insights
Measure the impact of your campaigns with banking data
Determine customer lifetime value
Find out how many repeat shoppers you've rewarded and how often they're buying.
Monitor campaign impact
market and wallet share
Measure the impact of campaigns before and after
activation to see their effect on wallet share and the
overall market share in your sector.
Track incremental sales
online and in store
See the true ROI of your campaign thanks to banking data that provides real-time reports on performance.
Ready to understand
your market in real-time?
Contact the team to access an all-in-one platform
that gives you market insights and marketing
solutions to help you reach your sales goals.