Understand and influence customer spending

Pinpoint consumer shopping behaviors with payment data that allows you to find opportunities that generate meaningful results

A sector-wide view in real-time

Access your market benchmark

Get the 360 view of your competitive environment in real time thanks to
our market knowledge and our benchmark, and tailored studies.

Influence purchase behavior

Create strategies based on where,
when and how people shop

With purchase insights tailor effective strategies to activate clients and influence purchase behavior.

See spend with
competing brands

View your share of wallet and uncover the percentage of spend your brand and competing brands account for.

Reveal average
ticket size

See the average ticket size of clients that shop with your brand and the average across your sector.

View purchase
frequency

Get the full picture and see how often new and existing customers shop with your brand.

The power of banking data

The full potential of banking data for your marketing strategies

Access to GDPR-compliant insights

all of our data is pseudonymized and comes from consenting consumers.

360° view of customer purchase habits and market trends

Visualize KPIs and trends such as customer volatility and market shares in real time.

Actionable insights leveraged on a single platform

Get the big picture then create offers to reach customers through Paylead's financial media network.

Cookie-free marketing solution for brands and retailers

transaction data is based on action, without using intent markers like third-party cookies.

Merchant ecosystem

Brands across all sectors
leverage purchase insights

Dining
Rental
Beauty
E-commerce
Grocery
Mobility
Fashion
Alimentaire
Restauration
Location
Beauté
E-commerce
Alimentaire
Mobilité
Mode
Mode
Restauration
Location
Beauté
E-commerce
Alimentaire
Mobilité
Mode
Mode
Alimentaire
E-commerce
Travel
Sport
Beauty
Delivery
Furniture
Restauration
Alimentaire
E-commerce
Voyage
Sport
Beauté
Livraison
Maison
Restauration
Alimentaire
E-commerce
Voyage
Sport
Beauté
Livraison
Maison
Restauration
Voyez les résultats

Measure the impact of your campaigns with banking data

Determine customer lifetime value

Find out how many repeat shoppers you've rewarded and how often they're buying.

Monitor campaign impact
market and wallet share

Measure the impact of campaigns before and after
activation to see their effect on wallet share and the
overall market share in your sector.

Track incremental sales
online and in store

See the true ROI of your campaign thanks to banking data that provides real-time reports on performance.

Ready to understand
your market in real-time?

Contact the team to access an all-in-one platform
that gives you market insights and marketing
solutions to help you reach your sales goals.